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Increasing customer focus in metal trading

Author

Listed:
  • Arman Islamgaleyev

    (VUZF University (Higher School of Insurance and Finance), Bulgaria)

  • Mariana Petrova

    (St. Cyril and St. Methodius University of Veliko Turnovo, Bulgaria)

  • Gulnara Kurenkeyeva

    (Almaty Management University, Kazakhstan)

  • Sholpan Shalbayeva

    (Almaty Management University, Kazakhstan)

  • Aizhan Kadirbergenova

    (Almaty Management University, Kazakhstan)

Abstract

Customer focus is a diverse and multifaceted concept and is an important element of organizational culture, closely related to the marketing function. Its various components are more significant for companies and have a different impact on formation of their customer orientation. The identification of the CF elements that are significant in managing consumer expectations in this context of distribution helps companies focus on specific characteristics, which means being more efficient and resonating with the largest number of target market customers. This article is part of a study to increase the level of corporate bonds in metal trading, and was carried out at enterprises of Kazakhstan, in the metal business.

Suggested Citation

  • Arman Islamgaleyev & Mariana Petrova & Gulnara Kurenkeyeva & Sholpan Shalbayeva & Aizhan Kadirbergenova, 2020. "Increasing customer focus in metal trading," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 604-617, September.
    • Handle: RePEc:ssi:jouesi:v:8:y:2020:i:1:p:604-617
    DOI: 10.9770/jesi.2020.8.1(42)
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    References listed on IDEAS

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    1. Fiorenzo Franceschini & Maurizio Galetto & Domenico Maisano, 2019. "Designing Performance Measurement Systems," Management for Professionals, Springer, number 978-3-030-01192-5, December.
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    More about this item

    Keywords

    customer focus; satisfaction; CRM; loyalty; commitment; services;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • L90 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - General

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