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ICT and entrepreneurship: social network marketing

Author

Listed:
  • Margarita Išoraitė

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

Abstract

The article takles ICT impact on entrepreneurship by putting emphasis on theoretical aspects of social network, social network marketing and social marketing strategy. The social network has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. They started their Internet businesses from the scratches, found a niche and built their success. Developing a successful social network marketing strategy is an essential part of online successs and one of preconditions of successful entrepreneurship. In order to succeed, you must develop and implement a strategic plan that includes all of the following constituents: a great product, a website specifically designed to sell, a good marketing strategy. The paper provides overview of contemporary practices of suggest generalizations.

Suggested Citation

  • Margarita Išoraitė, 2014. "ICT and entrepreneurship: social network marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(1), pages 19-29, September.
    • Handle: RePEc:ssi:jouesi:v:2:y:2014:i:1:p:19-29
    DOI: 10.9770/jesi.2014.2.1(3)
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    References listed on IDEAS

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    1. Aleksandrs Baikovs & Ivars Zariņš, 2013. "Philosophical, legal and general issues of legal liability," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 1(1), pages 23-36, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Information and communications technology (ICT); entrepreneurship; social network; marketing; social network marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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