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Bridging expectations: exploring employee and employer attitudes towards HR digitalization

Author

Listed:
  • Rima Tamošiūnienė

    (Vilnius Gediminas Technical University (VILNIUS TECH), Lithuania)

  • Stanimir Stamatev

    (University of National and World Economy, Bulgaria)

Abstract

The purpose of the present study was to reveal workers' and employers' attitudes and expectations when introducing new technologies for human resource (HR) management needs using ample primary data collected in Bulgaria. Our findings unequivocally showed that employees demonstrate, in general, trust in the latest technologies and Artificial Intelligence in the field of human resources. The paramount trust is in these systems' career development decisions, followed by rewards and incentives. Despite the demonstrated initial trust in the capacity of these new technologies in several crucial HR processes, such as recruitment and career development, when it comes to the overall evaluation of work performance, employees prefer human decisions based on the collected from the system information. At the same time, employers have two significant challenges in implementing new technologies and AI in HRM – high costs and concerns with the cyber security of personal sensitive data. However, the decision to further AI integration in HRM remains purely financial for most employers.

Suggested Citation

  • Rima Tamošiūnienė & Stanimir Stamatev, 2025. "Bridging expectations: exploring employee and employer attitudes towards HR digitalization," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(3), pages 189-204, March.
    • Handle: RePEc:ssi:jouesi:v:12:y:2025:i:3:p:189-204
    DOI: 10.9770/j4528558843
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    More about this item

    Keywords

    digitalization; business organization; human resource management; Bulgaria;
    All these keywords.

    JEL classification:

    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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