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Attention as a commodity in the world of disinformation and social media

Author

Listed:
  • Radoslav Ivančík

    (Academy of the Police Force in Bratislava, Slovakia)

  • Pavel Nečas

    (Matej Bel University in Banská Bystrica, Slovakia)

  • Lucia Iľaščíková

    (University of Security Management in Košice, Slovakia)

Abstract

The dynamic development of information and communication technologies, systems and devices, the emergence of new digital media and platforms, as well as the increasingly widespread use of social networks, on the one hand, increase the availability of information and expand the possibilities of searching, receiving, creating, modifying and sharing it, on the other hand, in a significant way increase the risk of spreading misleading, altered, distorted, deceptive and/or invented information, for example, in the form of disinformation. Given the fact that current business models and the ecosystem of advertising technology allow advertising to be tailored based on already known preferences and previous interactions of users, based on their profile, interests, activities, content they interact with, and even their interpersonal relationships, media, platform, social networks and advertisers try – to achieve the best possible economic results – to attract the sustainable attention of their users. Unfortunately, in many cases, it is also through the spread of disinformation. In this context, the authors, using relevant methods of scientific research, focused on attention as a commodity and the functioning of the attention economy in the context of the increasing extent of the spread of various disinformation (but also hoaxes and conspiracy theories) primarily through social networks, their susceptibility to the spread of unwanted content and efforts to regulate the spread of such content.

Suggested Citation

  • Radoslav Ivančík & Pavel Nečas & Lucia Iľaščíková, 2024. "Attention as a commodity in the world of disinformation and social media," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(2), pages 176-192, December.
  • Handle: RePEc:ssi:jouesi:v:12:y:2024:i:2:p:176-192
    DOI: 10.9770/k7393698996
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    More about this item

    Keywords

    attention; commodity; economy of attention; disinformation; social media; social networks;
    All these keywords.

    JEL classification:

    • F52 - International Economics - - International Relations, National Security, and International Political Economy - - - National Security; Economic Nationalism
    • F59 - International Economics - - International Relations, National Security, and International Political Economy - - - Other
    • H56 - Public Economics - - National Government Expenditures and Related Policies - - - National Security and War
    • H59 - Public Economics - - National Government Expenditures and Related Policies - - - Other
    • K22 - Law and Economics - - Regulation and Business Law - - - Business and Securities Law

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