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Formation of the Mechanism of Corporate Social and Environmental Responsibility of the Trading Company

Author

Listed:
  • Yulija CHORTOK

    (Sumy State University Ukraine)

  • Alona YEVDOKYMOVA

    (Sumy State University Ukraine)

  • Yuliya SERPENINOVA

    (Sumy State University Ukraine)

Abstract

It was determined that the impact of corporate social and environmental responsibility CSER on the formation of the company s distribution policy has more integrated mechanism than previously assumed The article emphasizes the fact that all intermediaries major regional local distributors must comply with the principles and provisions of SER of manufacturer as the brand owner at the stage of providing consumer with the products CSER mechanism of the trading company is suggested to form a sales management strategy for a trading company that is developed on the basis of CSER of manufacturer and aimed at improving economic results and improving social environmental and economic state of the territory The conceptual foundations of the mechanism of cooperation with the local distributor are proposed and the expediency of its attraction which is based on the analysis of the BCG matrix is justified using Sumy affiliated branch of LLC Bayadera Logistic as case study

Suggested Citation

  • Yulija CHORTOK & Alona YEVDOKYMOVA & Yuliya SERPENINOVA, 2018. "Formation of the Mechanism of Corporate Social and Environmental Responsibility of the Trading Company," Journal of Advanced Research in Management, ASERS Publishing, vol. 9(5), pages 1011-1018.
    • Handle: RePEc:srs:jemt00:v:9:y:2018:i:5:p:1011-1018
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    Cited by:

    1. Galkin Andrii & Zaytsev Vitaliy & Shyshkin Viktor & Obolentseva Larysa & Popova Yuliia, 2021. "Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence," Foundations of Management, Sciendo, vol. 13(1), pages 145-158, January.
    2. Svitlana Kolosok & Yuriy Bilan & Tetiana Vasylieva & Adam Wojciechowski & Michał Morawski, 2021. "A Scoping Review of Renewable Energy, Sustainability and the Environment," Energies, MDPI, vol. 14(15), pages 1-19, July.

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