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The Study of Marketing Mix within Higher Schools

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  • Valentin PUGACH

    (FSBEI HPE Vyatka State University Kirov)

Abstract

The development of civilization in the period of shift from the industrial to the information society leads to a logical reform of the education system which is one of the key factors in the development of any country The marketing activities in the education sector have a fairly wide range of applications Therefore the marketing mix is a necessary tool for managing higher schools The modern Russian educational institutions should become powerful research and educational centres capable to adapt to the current market conditions applying their marketing functions taking into account the global development patterns of the education sector and to ensure its development in the context of globalization Becoming a successful higher school like any enterprise operating in the market environment is possible due to the conformity of consumer attributes to consumer preferences This aspect takes into consideration the marketing mix

Suggested Citation

  • Valentin PUGACH, 2015. "The Study of Marketing Mix within Higher Schools," Journal of Advanced Research in Law and Economics, ASERS Publishing, vol. 6(1), pages 161-168.
    • Handle: RePEc:srs:jarle0:v:6:y:2015:i:1:p:161-168
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