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Purchasing Behaviour and Trends of Cash and Carry Customers in District Bagh, Azad Jammu and Kashmir

Author

Listed:
  • Munsab, Safia
  • Anwar, Muhammad Masood
  • Fatima, Gulzar

Abstract

Purpose: Consumer behavior is much broad and complex concept in Economics. Not only income but other factors shape the consumption pattern in different regions, countries and even in cities. The main objective of this research is to identify and analyze the factors that influence purchasing behavior of cash and carry consumers during purchasingDesign/Methodology/Approach: This study uses different variables as independent variables and purchasing behavior as dependent variables also some intermediate variables that influences purchasing behavior of people. The sample is collecting and analyzing of 200 respondents in the city of District Bagh Azad Kashmir. Convenient Sampling technique uses to collect data and Statistical Package for Social Sciences (SPSS) is use for analysis. Reliability Analysis and Regression Analysis (RA) are use for analysis and hypothesis testing.Findings: According to results people change their behaviour moderately during purchasing, A numbers of customer purchase according to environment, Facilities, advertisement, distance and awareness. However some customer purchase only planned products. This study concludes that some variables including in the study have significant and positive impact and some have negative impact on purchasing behavior. A small number of variables have insignificant relationship with purchasing behavior. Researcher only mentions significant variables.Implications/Originality/Value: So it is concluded that seller behavior, packing, Geography, store environment and brands change the plan purchasing of consumer

Suggested Citation

  • Munsab, Safia & Anwar, Muhammad Masood & Fatima, Gulzar, 2023. "Purchasing Behaviour and Trends of Cash and Carry Customers in District Bagh, Azad Jammu and Kashmir," Sustainable Business and Society in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 5(4), pages 481-498, December.
    • Handle: RePEc:src:sbseec:v:5:y:2023:i:4:p:481-498
    DOI: http://doi.org/10.26710/sbsee.v5i4.2898
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