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Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women

Author

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  • Akbar, Muhammad
  • Nasir, Fakhira
  • Aslam, Memoona
  • Qasim, Iqra

Abstract

ABSTRACTIn the current decades, family-pressure, peer-pressure, and media-pressureare playing a vital role in leadingto body image dissatisfaction among working women.&Purpose:The main objective of the current study was to find out the effect of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women. Design/Methodology/Approach:The research was based on a cross-sectional survey. The sample consisted of 250 working women. Sociocultural Attitude toward Appearance Questionnaire and Body Dissatisfaction Scalewere used for data collection.Findings:Multiple Regression analysis was applied to test the hypothesis. The findings indicated that family-pressure has a positive effect on body image dissatisfaction. The findings indicated that peer-pressure has a positive effect on body image dissatisfaction. . The findings indicated that media-pressure has a positive effect on body image dissatisfaction.Implications/Originality/Value:The findings empirically established the impact of family-pressure, peer-pressure and media-pressure on body image dissatisfaction among working women.&&

Suggested Citation

  • Akbar, Muhammad & Nasir, Fakhira & Aslam, Memoona & Qasim, Iqra, 2022. "Effect of Family Pressure, Peer Pressure, and Media Pressure on Body Image Dissatisfaction among Women," Journal of Business and Social Review in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 8(2), pages 325-330, June.
    • Handle: RePEc:src:jbsree:v:8:y:2022:i:2:p:325-330
    DOI: http://doi.org/10.26710/jbsee.v8i2.2249
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