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Learning Styles and Employee Creative Behavior; An Exploration Through Cognitive Styles

Author

Listed:
  • Saima Yasmeen
  • Iram Batool
  • Ruqia Safdar Bajwa

Abstract

Cognitive styles are the thinking patterns that greatly influence our day to day activities. People may adopt specific learning styles to the way they want to act. Creativity is an important aspect and a great requirement of now a day’s organization because competition is so enhanced that it is an important aspectto be a part of market. So there is a need to explore what types of learning styles and cognitive styles will help the employees to be creative. The key variables of this study were Cognitive styles (CS), Learning styles (LS) and Employee Creativity (EC). The main purpose was to study cognitive styles as a moderator in relationship of learning styles and employee creativity; and to explore these variables further. Descriptive research design was used and data was collected from 450 employees in different sectors(public and private) through convenient sampling from banks, insurance and telecommunication sectors of Multan. Participants responded to cognitive style inventory (CS; Ancona, Kochan, Scully, Van Maanen, and Westney, 1997), Learning Style Questionnaire (LS; O Brein 1985), and Employee Creativity Questionnaire (EC; Tierney et al. in 1999)in order to study the target variables. Descriptive statistics and reliability of scales was calculated. One way ANOVA, t-test was calculated by using SPSS. To check moderation, Partial least square structural Equation modeling (smart PLS) were used. Cognitive styles had significant moderating effect on learning styles and employee creativity. Limitations and suggestions are discussed.

Suggested Citation

  • Saima Yasmeen & Iram Batool & Ruqia Safdar Bajwa, 2020. "Learning Styles and Employee Creative Behavior; An Exploration Through Cognitive Styles," Journal of Business and Social Review in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 6(1), pages 43-54, March.
    • Handle: RePEc:src:jbsree:v:6:y:2020:i:1:p:43-54
    DOI: http://doi.org/10.26710/jbsee.v6i1.1024
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