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Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion

Author

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  • Pg Arshad, Pg Mohd Auzae Mohd
  • Baharun, Rohaizat
  • Zaidin, Norzaidahwati

Abstract

Purpose- The main purpose of this paper is to propose a research model conceptual through the extension study of goal-setting theory (GST) and gamification on mobile fitness app user engagement among Malaysian millennial group. This paper is discussed the justification of goal-setting theory (GST) and gamification in supporting engagement relationships.Methodology- This paper proposed a quantitative method in determine the relationship between independent and dependent variables of engagement behavior. It also used a cross-sectional design because the data will be collected in a short period of time.Findings- The finding of this paper is expected to support the justification of goal-setting theory (GST) and gamification in explaining the user engagement relationship. It also enriches the knowledge of goal-setting theory (GST) and gamification in body of literature.Practical Implication- A further studies should be given to the goal-setting theory (GST) and gamification in order to enhance the user engagement on mobile fitness app especially for Malaysian Millennial Group.Social Implication- By studying goal-setting theory (GST) and gamification in mobile fitness app engagement context, it will promote a healthy and fitness lifestyle among Malaysian millennial group that also can contribute to healthy lifestyles practice in social community.

Suggested Citation

  • Pg Arshad, Pg Mohd Auzae Mohd & Baharun, Rohaizat & Zaidin, Norzaidahwati, 2019. "Goal-setting Theory (Gst) and Gamification Relationship in Increasing Mobile Fitness Apps Engagement: A Conceptual Discussion," Journal of Business and Social Review in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 5(1), pages 155-164, June.
    • Handle: RePEc:src:jbsree:v:5:y:2019:i:1:p:155-164
    DOI: http://doi.org/10.26710/jbsee.v5i1.548
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    Cited by:

    1. Behl, Abhishek & Jayawardena, Nirma & Pereira, Vijay & Islam, Nazrul & Giudice, Manlio Del & Choudrie, Jyoti, 2022. "Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 176(C).

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