Examining the Dynamics of Customers Behavioral Intentions: An Empirical Analysis of Factors Influencing Fin-Tech Adoption in the Banking Sector of Pakistan

Purpose: The main aim of this study was to investigate the factors that influence the customers’ behavioral intention to adopt financial technologies (Fin-tech) in the banking sector of Pakistan. These factors include perceived usefulness, perceived ease of use, attitude towards use, environmental concerns and demographic variable age was taken as moderator in this study.Design/Methodology/Approach: The primary data was collected from 600 customers of the banking sector located in the region of southern Punjab, Pakistan, using simple random sampling techniques from those who are using technologies for their financial activities. The five-point Likert scale was used for data collection and the Google form was used to collect the data as this is the most efficient way.Findings: The findings of this study reveal that many factors including perceived usefulness, perceived ease of use, attitude towards use, and environmental concerns play a positive and significant role in the adoption of financial technologies for their business activities for the customers of the banking sector. At the same time, age was taken as a moderator which significantly moderated the relationship between environmental concerns and behavioral intention to adopt fin-tech.Implications/Originality/Value: This study gave a detailed understanding of the factors influencing the adoption of Fin-Tech and is also helpful for the researchers, academician, business owners and policymakers for taking decision-makers about enhancing financial activities and getting more efficient and effective responses from the customers for adopting the financial technologies for their business activities and also generate a valuable business for their organizations.