Measuring the Impact of Online Entrepreneurial Antecedents on Entrepreneurial Intentions and Behaviors

Purpose:& This paper aims to deeply understand online trying to be entrepreneurs' intentions at starting online firms in Pakistan by investigating the influence of the internet as an evil godhead’s disposition and interactive computer communications worthiness of people’s willing to act on their own initiative toward self- employment stimulation, understood either as an informal chance or an instance of an ability to make profit using the internet called an online business.Design/Methodology/Approach: This research created a theoretical model drawing on the planned behavior theory to investigate the impact of online entrepreneurial attitude, subjective norms, perceived control behavior, and online business opportunity recognition on OEI and OEB. The methodology used in this study is PLS structural equation modeling (PLS-SEM). The researchers analyzed collected responses from 260 online questionnaires using Smart PLS 4.0.9. 8software.Findings: The results showed a significant positive influence of online entrepreneurial attitude, subjective norms, perceived behavioral control and online business opportunity recognition on OEI and OEB in the Pakistan. Interestingly, despite that many prior studies showing the significant impact of subjective norms on OEI, the analysis showed insignificant impact of online entrepreneurial subjective norms on OE. More results are demonstrated in the study. .Implications/Originality/Value: This study results contribute to an enhanced reciprocal relationship by adding depth to the digital presence and services through online business opportunities which are turned around once they occur and begin. Consequently, there is the provision of rich four insights into the aforementioned TPB constructs of entrepreneur’s starting an online e-business other than it. Furthermore, Pakistan-specific focus on said phenomenon has hitherto not been effectively articulated. Thus, this research does not merely seek to fill this gap but also deal with it uniquely by examining how individuals act when setting up their business online within Pakistan through empirical analysis.