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Sustainable Entrepreneurship in the Digital Age: Navigating Green Technology, Corporate Social Responsibility, and Financial Sustainability

Author

Listed:
  • Mahmood, Gohar
  • Khakwani, Maria Shams
  • Memon, Muhammad Abdul Basit
  • Abdullah, Fazeel

Abstract

Purpose: The purpose of this study is to establish the correlation between green technology, CSR, and financial sustainability in relation to sustainable entrepreneurship in the digital economy. The emphasis is made on the intermediary position of digital technology in promoting sustainable practices in the given business context.Design/Methodology/Approach: The study uses a quantitative method where the target population of 203 respondents is sampled from different industries. Self-administered questionnaires with structured and closed questions were used to collect the data and structural equation modelling analysis was applied. The findings reveal that green technology, CSR, and financial sustainability are correlated because digital technology acts as a moderator that enhances the effects of sustainability.Findings: Corporate social responsibility and financial sustainability are also critical in the formulation of sustainable business success. The mediating function of digital technology is illustrated in this case to demonstrate how organizations can enhance sustainability through better communication and operational effectiveness while using fewer resources. Implications/Originality/Value: This study contributes to the existing literature by revealing new perspectives on how firms can use digital technology to support environmentally friendly technologies and CSR to improve financial performance. The conclusion of the study indicates that firms which engage in sustainable business strategies facilitated by digital solutions are likely to be more viable in the long run. This research forms part of the ongoing literature on sustainable entrepreneurship. &&&&&&&

Suggested Citation

  • Mahmood, Gohar & Khakwani, Maria Shams & Memon, Muhammad Abdul Basit & Abdullah, Fazeel, 2024. "Sustainable Entrepreneurship in the Digital Age: Navigating Green Technology, Corporate Social Responsibility, and Financial Sustainability," Journal of Accounting and Finance in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 10(2), pages 139-154, June.
    • Handle: RePEc:src:jafeec:v:10:y:2024:i:2:p:139-154
    DOI: http://doi.org/10.26710/jafee.v10i2.2991
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