IDEAS home Printed from https://ideas.repec.org/a/spt/apfiba/v15y2025i1f15_1_6.html
   My bibliography  Save this article

Understanding Self-Disclosure in Social Networking Sites: The Influence of Trust and Perceived Privacy Risk

Author

Listed:
  • Cheng-Wen Lee
  • Yu-Ting Jhou

Abstract

This study investigates the connection between perceived privacy risk and self-disclosure on social networking sites (SNS) through the lens of Privacy Calculus Theory. While SNS platforms offer social benefits, they also pose privacy risks like data breaches. A survey of users of 162 SNS in Taoyuan City, Taiwan, analyzed trust, privacy risk, and self-disclosure using statistical methods. Findings reveal that trust significantly increases self-disclosure, while perceived privacy risk has little impact. Users may downplay privacy concerns or prioritize social engagement. Trust in SNS providers also does not reduce privacy concerns. Older and more educated users perceive higher privacy risks, but gender, marital status, and occupation show no significant effects. Since trust strongly influences self-disclosure, privacy education is essential to raise awareness. SNS providers need to improve privacy settings for enhanced data control. This study helps understand online privacy behavior and emphasizes the importance of educational and platform-based solutions to enhance user security. Â JEL classification numbers: D83, L86, M31.

Suggested Citation

  • Cheng-Wen Lee & Yu-Ting Jhou, 2025. "Understanding Self-Disclosure in Social Networking Sites: The Influence of Trust and Perceived Privacy Risk," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 15(1), pages 1-6.
    • Handle: RePEc:spt:apfiba:v:15:y:2025:i:1:f:15_1_6
    as

    Download full text from publisher

    File URL: http://www.scienpress.com/Upload/JAFB%2fVol%2015_1_6.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Trust; Perceive Privacy Risk; Self-Disclosure; Social Networking Sites.;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spt:apfiba:v:15:y:2025:i:1:f:15_1_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eleftherios Spyromitros-Xioufis (email available below). General contact details of provider: http://www.scienpress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.