IDEAS home Printed from https://ideas.repec.org/a/spt/admaec/v15y2025i3f15_3_4.html
   My bibliography  Save this article

Business Assessment of the Indirect Added Value of AI

Author

Listed:
  • P. Biolcheva
  • M. Molhova-Vladova

Abstract

In recent years, organizations increasingly utilize artificial intelligence solutions aiming for optimization, increase of quality, and gaining competitive advantages. Significant investments are being made in personalization and integration of intelligent technologies into companies’ operations. At the same time, business organizations are concerned with return on investment, both financially and non-financially, trying to estimate the indirect added value of AI implementation in business processes. This article analyses the findings of a survey, conducted with 125 Bulgarian business enterprises, regarding the evaluation of key metrics that contribute to an increase in the business's indirect added value following the implementation of AI technologies. The main groups of investigated factors consider AI application in marketing, quality management, human-AI interaction, influence on business processes.  JEL classification numbers: O22, O43.

Suggested Citation

  • P. Biolcheva & M. Molhova-Vladova, 2025. "Business Assessment of the Indirect Added Value of AI," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 15(3), pages 1-4.
    • Handle: RePEc:spt:admaec:v:15:y:2025:i:3:f:15_3_4
    as

    Download full text from publisher

    File URL: http://www.scienpress.com/Upload/AMAE%2fVol%2015_3_4.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Artificial Intelligence; Business Experience; Technologies.;
    All these keywords.

    JEL classification:

    • O22 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Project Analysis
    • O43 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Institutions and Growth

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spt:admaec:v:15:y:2025:i:3:f:15_3_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eleftherios Spyromitros-Xioufis (email available below). General contact details of provider: http://www.scienpress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.