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Auf den Schultern von … Vielen! Crowdsourcing als neue Methode in der Neuproduktentwicklung

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  • Peter Keinz

    (WU Wirtschaftsuniversität Wien)

Abstract

Zusammenfassung „Crowdsourcing” gilt als eine der wichtigsten neuen Methoden im Bereich der Neuproduktentwicklung mit einer stark zunehmenden Bedeutung. Viele Unternehmen experimentieren damit und viele aktuelle Forschungsprojekte versuchen, Möglichkeiten und Muster zu verstehen und die Methode weiter auszuarbeiten. Angesichts der Neuheit des Themas ist für Praktiker der Zugang zum Stand der wissenschaftlichen Forschung jedoch komplex und unübersichtlich. Was versteht man unter Crowdsourcing? In welchen Situationen und für welche Arten von Unternehmen ist diese Methode sinnvoll? Und welche Erfolgsfaktoren gibt es beim Einsatz von Crowdsourcing im Rahmen der Neuproduktentwicklung? Der vorliegende Artikel liefert Antworten auf diese Fragen, indem er die Fülle neuer wissenschaftlicher Erkenntnisse strukturiert und handlungsorientiert zusammenzufasst.

Suggested Citation

  • Peter Keinz, 2015. "Auf den Schultern von … Vielen! Crowdsourcing als neue Methode in der Neuproduktentwicklung," Schmalenbach Journal of Business Research, Springer, vol. 67(1), pages 35-69, February.
    • Handle: RePEc:spr:sjobre:v:67:y:2015:i:1:d:10.1007_bf03372915
    DOI: 10.1007/BF03372915
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    References listed on IDEAS

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    More about this item

    Keywords

    M11; O31; O32;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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