IDEAS home Printed from https://ideas.repec.org/a/spr/scient/v80y2009i3d10.1007_s11192-008-2105-9.html
   My bibliography  Save this article

An intellectual property-based corporate strategy: An R&D spend, patent, trademark, media communication, and market price innovation agenda

Author

Listed:
  • Iraj Daizadeh

    (Amgen Inc.
    IBM)

Abstract

An intellectual property (IP)-centric, communication-based Innovation Agenda is proposed and investigated. The agenda, which is aligned with IP legal prescription, is defined as follows: the firm’s R&D expenditure is captured within products. The firm applies for a patent and files a trademark to protect its interests in the ‘patentable’ product, and issues a media communication, which may alter the perception of future cash flows, and thereby market price. Upon patent issuance and trademark registration, the firm will then seek another media communication. Spearman (partial) correlation analysis shows strong correlation among the various proxy metrics suggesting that the model basis may exist. The model proposes a novel link among national socioeconomic metrics, corporate strategy, and the technology based innovative firm. Finally, the model supports the inclusion of trademark and media communications data to be considered in socioeconomic modeling.

Suggested Citation

  • Iraj Daizadeh, 2009. "An intellectual property-based corporate strategy: An R&D spend, patent, trademark, media communication, and market price innovation agenda," Scientometrics, Springer;Akadémiai Kiadó, vol. 80(3), pages 731-746, September.
    • Handle: RePEc:spr:scient:v:80:y:2009:i:3:d:10.1007_s11192-008-2105-9
    DOI: 10.1007/s11192-008-2105-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11192-008-2105-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11192-008-2105-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Terui, Nobuhiko & van Dijk, Herman K., 2002. "Combined forecasts from linear and nonlinear time series models," International Journal of Forecasting, Elsevier, vol. 18(3), pages 421-438.
    2. Bronwyn H. Hall, 2005. "Exploring the Patent Explosion," The Journal of Technology Transfer, Springer, vol. 30(2_2), pages 35-48, January.
    3. Barry Bosworth, 1975. "The Stock Market and the Economy," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 6(2), pages 257-300.
    4. Zvi Griliches, 1998. "Patent Statistics as Economic Indicators: A Survey," NBER Chapters, in: R&D and Productivity: The Econometric Evidence, pages 287-343, National Bureau of Economic Research, Inc.
    5. Martin Dufwenberg & Tobias Lindqvist & Evan Moore, 2005. "Bubbles and Experience: An Experiment," American Economic Review, American Economic Association, vol. 95(5), pages 1731-1737, December.
    6. Sato, Aki-Hiro & Takayasu, Hideki, 1998. "Dynamic numerical models of stock market price: from microscopic determinism to macroscopic randomness," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 250(1), pages 231-252.
    7. repec:fth:harver:1473 is not listed on IDEAS
    8. Robert Engle, 2001. "GARCH 101: The Use of ARCH/GARCH Models in Applied Econometrics," Journal of Economic Perspectives, American Economic Association, vol. 15(4), pages 157-168, Fall.
    9. Ossama Mikhail & Josiah Baker, 2006. "Further Evidence on the Presence of Non-Linearity in the DJIA," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 12(4), pages 552-552, November.
    10. Catherine Kyrtsou & Alexandros Leontitsis & Costas Siriopoulos, 2006. "Exploring The Impact Of Calendar Effects On The Dynamic Structure And Forecasts Of Financial Time Series," International Journal of Theoretical and Applied Finance (IJTAF), World Scientific Publishing Co. Pte. Ltd., vol. 9(01), pages 1-22.
    11. Healy, Paul M. & Palepu, Krishna G., 2001. "Information asymmetry, corporate disclosure, and the capital markets: A review of the empirical disclosure literature," Journal of Accounting and Economics, Elsevier, vol. 31(1-3), pages 405-440, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Flikkema, Meindert & Castaldi, Carolina & de Man, Ard-Pieter & Seip, Marcel, 2019. "Trademarks’ relatedness to product and service innovation: A branding strategy approach," Research Policy, Elsevier, vol. 48(6), pages 1340-1353.
    2. Flikkema, M.J. & Man, A.P. de & Wolters, M.J.J., 2010. "New trademark registration as an indicator of innovation: results of an explorative study of Benelux trademark data," Serie Research Memoranda 0009, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    3. Marcel Seip & Carolina Castaldi & Meindert Flikkema & Ard-Pieter de Man, 2019. "A taxonomy of firm-level IPR application practices to inform policy debates," LEM Papers Series 2019/03, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    4. Iraj Daizadeh, 2022. "The Impact of US Medical Product Regulatory Complexity on Innovation: Preliminary Evidence of Interdependence, Early Acceleration, and Subsequent Inversion," Papers 2211.12998, arXiv.org.
    5. Iraj Daizadeh, 2021. "Leveraging latent persistency in United States patent and trademark applications to gain insight into the evolution of an innovation-driven economy," Papers 2101.02588, arXiv.org, revised May 2021.
    6. Joseph Amankwah-Amoah & Stephen Kehinde Medase, 2024. "Extracting Innovation Value from Intellectual Property: Evidence from sub-Saharan Africa," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 8933-8967, June.
    7. Iraj Daizadeh, 2020. "Trademark filings and patent application count time series are structurally near-identical and cointegrated: Implications for studies in innovation," Papers 2012.10400, arXiv.org.
    8. Ardito, Lorenzo & Ernst, Holger & Messeni Petruzzelli, Antonio, 2020. "The interplay between technology characteristics, R&D internationalisation, and new product introduction: Empirical evidence from the energy conservation sector," Technovation, Elsevier, vol. 96.
    9. Erik E. Lehmann & Nikolaus Seitz, 2017. "Freedom and innovation: a country and state level analysis," The Journal of Technology Transfer, Springer, vol. 42(5), pages 1009-1029, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. de Rassenfosse, Gaétan, 2013. "Do firms face a trade-off between the quantity and the quality of their inventions?," Research Policy, Elsevier, vol. 42(5), pages 1072-1079.
    2. Aamir Rafique Hashmi & Johannes Van Biesebroeck, 2016. "The Relationship between Market Structure and Innovation in Industry Equilibrium: A Case Study of the Global Automobile Industry," The Review of Economics and Statistics, MIT Press, vol. 98(1), pages 192-208, March.
    3. Fontana, Roberto & Nuvolari, Alessandro & Shimizu, Hiroshi & Vezzulli, Andrea, 2013. "Reassessing patent propensity: Evidence from a dataset of R&D awards, 1977–2004," Research Policy, Elsevier, vol. 42(10), pages 1780-1792.
    4. William R Kerr, 2018. "Heterogeneous Technology Diffusion and Ricardian Trade Patterns," The World Bank Economic Review, World Bank, vol. 32(1), pages 163-182.
    5. Veronika Frigyesi & Patrice Laget & Mark Boden, 2019. "Exploitation of patent information in R&D output analysis for policymaking," Scientometrics, Springer;Akadémiai Kiadó, vol. 121(3), pages 1717-1736, December.
    6. Gaétan de Rassenfosse & Adam B. Jaffe, 2018. "Are patent fees effective at weeding out low‐quality patents?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(1), pages 134-148, March.
    7. William R. Kerr, 2010. "Breakthrough Inventions and Migrating Clusters of Innovation," NBER Chapters, in: Cities and Entrepreneurship, National Bureau of Economic Research, Inc.
    8. Alex Coad & Rekha Rao, 2007. "The employment effects of innovation," Documents de travail du Centre d'Economie de la Sorbonne r07036, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
    9. Jennifer Hunt & Marjolaine Gauthier-Loiselle, 2010. "How Much Does Immigration Boost Innovation?," American Economic Journal: Macroeconomics, American Economic Association, vol. 2(2), pages 31-56, April.
    10. Gnanaraj Chellaraj & Keith E. Maskus & Aaditya Mattoo, 2008. "The Contribution of International Graduate Students to US Innovation," Review of International Economics, Wiley Blackwell, vol. 16(3), pages 444-462, August.
    11. Godinho, Manuel Mira & Ferreira, Vítor, 2012. "Analyzing the evidence of an IPR take-off in China and India," Research Policy, Elsevier, vol. 41(3), pages 499-511.
    12. Johannes Van Biesebroeck & Aamir Hashmi, 2007. "Market Structure and Innovation: A Dynamic Analysis of the Global Automobile Industry," 2007 Meeting Papers 362, Society for Economic Dynamics.
    13. Archontakis, Fragiskos & Varsakelis, Nikos C., 2017. "Patenting abroad: Evidence from OECD countries," Technological Forecasting and Social Change, Elsevier, vol. 116(C), pages 62-69.
    14. Rentocchini, Francesco, 2011. "Sources and characteristics of software patents in the European Union: Some empirical considerations," Information Economics and Policy, Elsevier, vol. 23(1), pages 141-157, March.
    15. Junghee Han & Almas Heshmati, 2021. "Innovation and SMEs patent propensity in Korea," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 42(1/2), pages 51-68.
    16. Stuart J. H. Graham & Alan C. Marco & Amanda F. Myers, 2018. "Patent transactions in the marketplace: Lessons from the USPTO Patent Assignment Dataset," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 27(3), pages 343-371, September.
    17. Stuart, Graham & Higgins, Matthew, 2007. "The Impact of Patenting on New Product Introductions in the Pharmaceutical Industry," MPRA Paper 4574, University Library of Munich, Germany.
    18. Frosch, Katharina & Harhoff, Dietmar & Hoisl, Karin & Steinle, Christian & Zwick, Thomas, 2015. "Individual determinants of inventor productivity: Report and preliminary results with evidence from linked human capital and patent data," ZEW Discussion Papers 15-001, ZEW - Leibniz Centre for European Economic Research.
    19. David Hirshleifer & Po-Hsuan Hsu & Dongmei Li, 2018. "Innovative Originality, Profitability, and Stock Returns," The Review of Financial Studies, Society for Financial Studies, vol. 31(7), pages 2553-2605.
    20. Jérôme Danguy & Gaetan de Rassenfosse & Bruno van Pottelsberghe de la Potterie, 2014. "On the origins of the worldwide surge in patenting: an industry perspective on the R&D–patent relationship," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 23(2), pages 535-572.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:scient:v:80:y:2009:i:3:d:10.1007_s11192-008-2105-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.