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Does presence of social media plugins in a journal website result in higher social media attention of its research publications?

Author

Listed:
  • Mousumi Karmakar

    (Banaras Hindu University)

  • Sumit Kumar Banshal

    (South Asian University)

  • Vivek Kumar Singh

    (Banaras Hindu University)

Abstract

Social media platforms have now emerged as an important medium for wider dissemination of research articles; with authors, readers and publishers creating different kinds of social media activity about the article. Some research studies have even shown that articles that get more social media attention may get higher visibility and citations. These factors are now persuading journal publishers to integrate social media plugins in their webpages to facilitate sharing and dissemination of articles in social media platforms. Many past studies have analyzed several factors (like journal impact factor, open access, collaboration etc.) that may impact social media attention of scholarly articles. However, there are no studies to analyze whether the presence of social media plugin in a journal could result in higher social media attention of articles published in the journal. This paper aims to bridge this gap in knowledge by analyzing a sufficiently large-sized sample of 99,749 articles from 100 different journals. Results obtained show that journals that have social media plugins integrated in their webpages get significantly higher social media mentions and shares for their articles as compared to journals that do not provide such plugins. Authors and readers visiting journal webpages appear to be a major contributor to social media activity around articles published in such journals. The results suggest that publishing houses should actively provide social media plugin integration in their journal webpages to increase social media visibility (altmetric impact) of their articles.

Suggested Citation

  • Mousumi Karmakar & Sumit Kumar Banshal & Vivek Kumar Singh, 2020. "Does presence of social media plugins in a journal website result in higher social media attention of its research publications?," Scientometrics, Springer;Akadémiai Kiadó, vol. 124(3), pages 2103-2143, September.
    • Handle: RePEc:spr:scient:v:124:y:2020:i:3:d:10.1007_s11192-020-03574-7
    DOI: 10.1007/s11192-020-03574-7
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    Cited by:

    1. Wang, Yajie & Hou, Haiyan & Hu, Zhigang, 2021. "‘To tweet or not to tweet?’ A study of the use of Twitter by scholarly book publishers in Social Sciences and Humanities," Journal of Informetrics, Elsevier, vol. 15(3).
    2. Jyoti Paswan & Vivek Kumar Singh & Mousumi Karmakar & Prashasti Singh, 2022. "Does university–industry–government collaboration in research gets higher citation and altmetric impact? A case study from India," Scientometrics, Springer;Akadémiai Kiadó, vol. 127(11), pages 6063-6082, November.
    3. Ting Cong & Zhichao Fang & Rodrigo Costas, 2022. "WeChat uptake of chinese scholarly journals: an analysis of CSSCI-indexed journals," Scientometrics, Springer;Akadémiai Kiadó, vol. 127(12), pages 7091-7110, December.

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