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Methodological problems in gender and media research

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  • Saveria Capecchi

Abstract

This paper will focus on the main questions that have arisen from a methodological point of view relating to the theoretical and research area of gender and media, which continues to be the subject of discussion and debate. The methodology chosen by scholars has changed over the course of time, depending on: the interpretative paradigm underlying the researchers (especially from the feminist perspective which leads the analysis, due to the theme); the sociocultural context; the type of contents offered by the media (old, new media); and technological innovations in the communications field. In particular, the author underlines that scholars who adopt the equality between the sexes perspective tend to favour quantitative methods, while scholars oriented towards highlighting sexual and gender differences tend to favour qualitative methods. Copyright Springer Science+Business Media Dordrecht 2014

Suggested Citation

  • Saveria Capecchi, 2014. "Methodological problems in gender and media research," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(2), pages 837-844, March.
    • Handle: RePEc:spr:qualqt:v:48:y:2014:i:2:p:837-844
    DOI: 10.1007/s11135-012-9805-1
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    Cited by:

    1. Saveria Capecchi, 2018. "Personal relationships in the digital age: three female academics’ qualitative research," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(4), pages 1669-1675, July.
    2. Saveria Capecchi, 2019. "The numbers of Intimate Partner Violence and femicide in Italy: methodological issues in Italian research," Quality & Quantity: International Journal of Methodology, Springer, vol. 53(5), pages 2635-2645, September.

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