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Text-analytic measurement of effectuation and causation orientations among small and global business managers

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  • Helge Helmersson
  • Jan Mattsson

Abstract

We demonstrate how one can measure overall quality in texts gathered from interviews by means of PERTEX text analytic method. We compare text analytic measures and content for locally active Scandinavian small business managers and globally operating Indian IT managers when recapitulating the reasons behind company growth. Using Ward’s clustering method (J Am Stat Assoc 58:236–244, 1963 ) on a binary matrix for connections between textual components, we suggest using the ESS value from clustering to calculate AFFI as an overall measure of quality. By further splitting the AFFI into three sub-components we are also able to display the degree of fragmentation, focus and integration in the text. We show how AFFI measures differ between managers with a causation or effectuation orientation irrespective of their role as small business manager or as an established global manager. Hence, we posit that effectuation and causation orientations may be generic characteristic of managers in general. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Helge Helmersson & Jan Mattsson, 2013. "Text-analytic measurement of effectuation and causation orientations among small and global business managers," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(6), pages 3493-3507, October.
    • Handle: RePEc:spr:qualqt:v:47:y:2013:i:6:p:3493-3507
    DOI: 10.1007/s11135-012-9736-x
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    References listed on IDEAS

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    1. Carl Roberts & Cornelia Zuell & Juliane Landmann & Yong Wang, 2010. "Modality analysis: a semantic grammar for imputations of intentionality in texts," Quality & Quantity: International Journal of Methodology, Springer, vol. 44(2), pages 239-257, February.
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    Cited by:

    1. Alexander McKelvie & Gaylen N. Chandler & Dawn R. DeTienne & Anette Johansson, 2020. "The measurement of effectuation: highlighting research tensions and opportunities for the future," Small Business Economics, Springer, vol. 54(3), pages 689-720, March.
    2. Marko Matalamäki & Tero Vuorinen & Elina Varamäki & Kirsti Sorama, 2017. "Business Growth in Established Companies; Roles of Effectuation and Causation," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 25(02), pages 123-148, June.

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