Using K-means method and spectral clustering technique in an outfitter’s value analysis
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DOI: 10.1007/s11135-009-9240-0
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- Luiz Antonio Joia & Paulo Sergio Sanz, 2006. "The Financial Potential of Sporadic Customers in E-Retailing: Evidence from the Brazilian Home Appliance Sector," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 4(1), pages 18-32, January.
- Hsin-Hung Wu & Jiunn-I Shieh & Anthony Y.H. Liao & Shih-Yen Lin, 2008. "An application of the generalised K-means algorithm in decision-making processes," International Journal of Operational Research, Inderscience Enterprises Ltd, vol. 3(1/2), pages 19-35.
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Cited by:
- Tahanisaz, Sahar & shokuhyar, Sajjad, 2020. "Evaluation of passenger satisfaction with service quality: A consecutive method applied to the airline industry," Journal of Air Transport Management, Elsevier, vol. 83(C).
- Shu-Hui Chao & Mu-Kuan Chen & Hsin-Hung Wu, 2021. "An LRFM Model to Analyze Outpatient Loyalty From a Medical Center in Taiwan," SAGE Open, , vol. 11(3), pages 21582440211, July.
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Keywords
K-means method; Spectral clustering technique; Cluster quality assessment; Marketing strategy; Customer value;All these keywords.
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