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Data-driven customer acceptance for attended home delivery

Author

Listed:
  • Charlotte Köhler

    (European University Viadrina)

  • Ann Melissa Campbell

    (University of Iowa)

  • Jan Fabian Ehmke

    (Universität Wien)

Abstract

Home delivery services require the attendance of the customer during delivery. Hence, retailers and customers mutually agree on a delivery time window in the booking process. However, when a customer requests a time window, it is not clear how much accepting the ongoing request significantly reduces the availability of time windows for future customers. In this paper, we explore using historical order data to manage scarce delivery capacities efficiently. We propose a sampling-based customer acceptance approach that is fed with different combinations of these data to assess the impact of the current request on route efficiency and the ability to accept future requests. We propose a data-science process to investigate the best use of historical order data in terms of recency and amount of sampling data. We identify features that help to improve the acceptance decision as well as the retailer’s revenue. We demonstrate our approach with large amounts of real historical order data from two cities served by an online grocery in Germany.

Suggested Citation

  • Charlotte Köhler & Ann Melissa Campbell & Jan Fabian Ehmke, 2024. "Data-driven customer acceptance for attended home delivery," OR Spectrum: Quantitative Approaches in Management, Springer;Gesellschaft für Operations Research e.V., vol. 46(2), pages 295-330, June.
    • Handle: RePEc:spr:orspec:v:46:y:2024:i:2:d:10.1007_s00291-023-00712-4
    DOI: 10.1007/s00291-023-00712-4
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