Assessing the impact of network embeddedness on SMEs innovation performance through resource bricolage: a mediated-moderated model

The main objective of this study is to investigate the impact of network embeddedness, resource bricolage and organizational readiness on innovation performance based on social network theory and resource-based view. The study employed a convenience sampling technique for research survey. Data was collected from owners and CEOs of 379 small and medium-sized enterprises, operating in Pakistan. The study carried out partial least square structural equation modelling (PLS-SEM) for data analysis. The results showed that network embeddedness significantly affects innovation performance through partial mediation of resource bricolage, whereas organizational readiness positively moderates the relationship between resource bricolage and innovation performance. These findings provide a novel theoretical framework to bridge critical gaps in the existing literature. Current research extends the existing literature by integrating social network theory and resource-based view, particularly in the context of innovation performance of small and medium-sized enterprises. These results indicate that enterprises can manage resource-constraint challenges through business networks and bricolage practices and foster innovation performance. The study findings also provide practical insights for entrepreneurs, policymakers and institutions and recommends that business collaborations with efficient resource management and strategic preparedness, can achieve high level of innovation performance. The theoretical and practical implications improvise the strategic competitiveness, industrial collaborations and long-term sustainability for small and medium-sized enterprises.