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Bundle pricing and inventory decisions on complementary products

Author

Listed:
  • Ata Allah Taleizadeh

    (University of Tehran)

  • Masoumeh Sadat Babaei

    (Azad University, South Tehran Branch)

  • Seyed Taghi Akhavan Niaki

    (Sharif University of Technology)

  • Mahsa Noori-daryan

    (University of Tehran)

Abstract

Selling correlated products faces the sellers with the cross-selling, which is a key factor in managing revenue and costs of the sellers. Cross-selling is a phenomenon which happens when the demands of products are correlated so that the demand for one of the correlated products automatically initiates demand of another. In these cases, different selling tactics such as bundling, tying, mixed bundling, etc. are applied to sell the items. In this paper, an integrated pricing-inventory model for two complementary products under three selling strategies is developed. In the first model, it is assumed that the seller sells the products separately while those are packed and sold as bundling in the second model. The third model is extended in presence of a mixed-bundle strategy so that the products are presented as both bundling and single. The aim is to determine the optimal values of selling prices, bundle prices and order quantities of products along with the optimal period length so as the total profit is maximized. Moreover, optimal solutions are derived, solution algorithms are proposed, and at the end, numerical illustrations and also some sensitivity analyses are presented.

Suggested Citation

  • Ata Allah Taleizadeh & Masoumeh Sadat Babaei & Seyed Taghi Akhavan Niaki & Mahsa Noori-daryan, 2020. "Bundle pricing and inventory decisions on complementary products," Operational Research, Springer, vol. 20(2), pages 517-541, June.
    • Handle: RePEc:spr:operea:v:20:y:2020:i:2:d:10.1007_s12351-017-0335-4
    DOI: 10.1007/s12351-017-0335-4
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    References listed on IDEAS

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    6. Haiyan Shan & Chen Zhang & Guo Wei, 2020. "Bundling or Unbundling? Pricing Strategy for Complementary Products in a Green Supply Chain," Sustainability, MDPI, vol. 12(4), pages 1-25, February.

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