IDEAS home Printed from https://ideas.repec.org/a/spr/jenvss/v14y2024i2d10.1007_s13412-023-00879-w.html
   My bibliography  Save this article

A quantitative analysis of factors shaping attitudes toward green products among Cambodian public employees

Author

Listed:
  • Bora Ly

    (Tsinghua University)

  • Romny Ly

    (Cambodian Mekong University)

Abstract

Green consumption is becoming increasingly important as the world faces environmental challenges such as climate change and pollution. This study investigated the factors influencing green product consumption among Cambodian public employees. It is guided by four theoretical frameworks: the Value-Belief-Norm (VBN) theory, the Health Belief Model (HBM), the Theory of Planned Behavior (TPB), and the Social Cognitive Theory (SCT). These theories comprehensively understand the factors influencing human behavior, including attitudes and intentions. Using data from 252 public employees in Cambodia and applying partial least squares structural equation modeling (PLS-SEM), the study found that health consciousness (HC), attitudes toward the environment (AE), and environmental knowledge (EK) had a significant positive impact on attitude toward green products (AG). EK is also found to mediate the relationship between HC and AG and between AE and AG. These findings suggest that EK is pivotal in nurturing environmentally friendly attitudes. Individuals with higher levels of EK are more likely to be aware of the environmental impacts of their consumption choices and believe they have a responsibility to protect the environment. This knowledge and belief can lead to positive attitudes toward green products. The study has several implications for policymakers and businesses.

Suggested Citation

  • Bora Ly & Romny Ly, 2024. "A quantitative analysis of factors shaping attitudes toward green products among Cambodian public employees," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 14(2), pages 287-299, June.
    • Handle: RePEc:spr:jenvss:v:14:y:2024:i:2:d:10.1007_s13412-023-00879-w
    DOI: 10.1007/s13412-023-00879-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s13412-023-00879-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s13412-023-00879-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:jenvss:v:14:y:2024:i:2:d:10.1007_s13412-023-00879-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.