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Better Late than Never: Promoting Cultural Consumption Among the Elderly

Author

Listed:
  • Alessio Emanuele Biondo

    (University of Catania)

  • Flavia Coda Moscarola

    (University of Eastern Piedmont)

  • Roberto Zanola

    (University of Eastern Piedmont)

Abstract

Cultural activities are greatly beneficial to older individuals but, unfortunately, many still face significant barriers that limit their ability to enjoy the arts. To tackle this issue, we have analysed data from an Italian audience development and engagement program for seniors, which was implemented at local level. By using an agent-based model, we discuss the potential effectiveness of audience development policies before implementation. Our research shows that social policies aimed at promoting cohesion and creating personal relationships can significantly increase the success of such initiatives. Moreover, our findings underline the importance of implementing targeted policies and engaging key individuals to ensure that older people can access and enjoy cultural activities.

Suggested Citation

  • Alessio Emanuele Biondo & Flavia Coda Moscarola & Roberto Zanola, 2025. "Better Late than Never: Promoting Cultural Consumption Among the Elderly," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 11(1), pages 313-340, March.
    • Handle: RePEc:spr:italej:v:11:y:2025:i:1:d:10.1007_s40797-024-00270-w
    DOI: 10.1007/s40797-024-00270-w
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    More about this item

    Keywords

    Elderly; Museum pass; Engagement policies; Agent-based model;
    All these keywords.

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics
    • C69 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Other

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