The social marketing paradox: challenges and opportunities for the discipline
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DOI: 10.1007/s12208-021-00308-0
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- Peter Auer & Bernard Gazier, 2012. "Social and Labour Market Reforms: Four Agendas," Chapters, in: Ralf Rogowski & Robert Salais & Noel Whiteside (ed.), Transforming European Employment Policy, chapter 2, Edward Elgar Publishing.
- Gordon, Ross, 2012. "Re-thinking and re-tooling the social marketing mix," Australasian marketing journal, Elsevier, vol. 20(2), pages 122-126.
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Social marketing; Challenges; Opportunities; Branding; Competition; Reach;All these keywords.
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