IDEAS home Printed from https://ideas.repec.org/a/spr/infott/v27y2025i1d10.1007_s40558-025-00313-7.html
   My bibliography  Save this article

Examining the effects of values and risks on outdoor food delivery robot adoption using mixed methods: different stakeholders’ perspectives

Author

Listed:
  • Boyu Lin

    (City University of Macau)

  • Woojin Lee

    (Arizona State University)

  • Rui Yang

    (Arizona State University)

  • Egon Lim

    (Arizona State University)

Abstract

Piloted outdoor food delivery robots have been attracting attention from different stakeholders. This study investigates the difference between customers’ and operators’ value and risk propositions and examines their distinctive impacts on the first trial and regular use intention. This study adopts an exploratory sequential mixed approach. The qualitative phase uses Starship as a case study to comprehensively understand the perceptions of customers, employees, and managers through 14 semi-structured interviews. Codes are identified, selected, and grouped into functional value (monetary value, efficiency, convenience, food quality), emotional value (enjoyment and attractiveness), conditional value (sustainability and promotion), and performance risk (use process and service failure). Owing to the theory of consumption value and perceived risk theory, the quantitative phase builds the model and tests the relationships between customers (N = 265) and operators (N = 284). The results show that all values and risks could affect regular use intention. However, functional value has no impact on the first trial intention for customers, and performance risk has no effect on the first trial intention for both customers and operators. Our study is the first to target both the values and risks of the particular type of robots for food delivery services from different stakeholders’ perceptions, dividing the impact on the first trial and regular use intention, a crucial step for effective implementation strategies within outdoor food delivery services.

Suggested Citation

  • Boyu Lin & Woojin Lee & Rui Yang & Egon Lim, 2025. "Examining the effects of values and risks on outdoor food delivery robot adoption using mixed methods: different stakeholders’ perspectives," Information Technology & Tourism, Springer, vol. 27(1), pages 157-188, March.
    • Handle: RePEc:spr:infott:v:27:y:2025:i:1:d:10.1007_s40558-025-00313-7
    DOI: 10.1007/s40558-025-00313-7
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40558-025-00313-7
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s40558-025-00313-7?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infott:v:27:y:2025:i:1:d:10.1007_s40558-025-00313-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.