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ChatGPT for e-Tourism: a technological perspective

Author

Listed:
  • Luisa Mich

    (University of Trento)

  • Roberto Garigliano

    (Journal of Natural Language Engineering (Founding Editor))

Abstract

The interest around the conversational system ChatGPT has exploded since OpenAI launched the GPT-3 prototype at the end of November 2022. Applications of ChatGPT could be disruptive for the digital transformation processes, challenging societies, companies, and people in a possibly unprecedented way. Alongside remarkable performances, there are risks related to its intrinsic limitations. In this viewpoint paper we introduce ChatGPT, highlighting its main characteristics, with the aim of offering some general and preliminary guidelines for its adoption in the tourism field.

Suggested Citation

  • Luisa Mich & Roberto Garigliano, 2023. "ChatGPT for e-Tourism: a technological perspective," Information Technology & Tourism, Springer, vol. 25(1), pages 1-12, March.
    • Handle: RePEc:spr:infott:v:25:y:2023:i:1:d:10.1007_s40558-023-00248-x
    DOI: 10.1007/s40558-023-00248-x
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    References listed on IDEAS

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    1. Hannes Werthner, 2022. "A digital humanism view on e-tourism," Information Technology & Tourism, Springer, vol. 24(3), pages 347-360, September.
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    Cited by:

    1. Inês Carvalho & Ana Ramires & Montserrat Iglesias, 2023. "Attitudes towards machine translation and languages among travelers," Information Technology & Tourism, Springer, vol. 25(2), pages 175-204, June.
    2. Pham, Hong Chuong & Duong, Cong Doanh & Nguyen, Giang Khanh Huyen, 2024. "What drives tourists’ continuance intention to use ChatGPT for travel services? A stimulus-organism-response perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    3. Baabdullah, Abdullah M., 2024. "Generative conversational AI agent for managerial practices: The role of IQ dimensions, novelty seeking and ethical concerns," Technological Forecasting and Social Change, Elsevier, vol. 198(C).

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