IDEAS home Printed from https://ideas.repec.org/a/spr/infotm/v25y2024i2d10.1007_s10799-022-00373-9.html
   My bibliography  Save this article

Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas

Author

Listed:
  • Joni Salminen

    (Hamad Bin Khalifa University
    University of Turku
    University of Vaasa)

  • Lene Nielsen

    (IT University of Copenhagen)

  • Malik Bahloul

    (IT University of Copenhagen)

  • Rasmus Grønlund Jørgensen

    (IT University of Copenhagen)

  • João M. Santos

    (Instituto Universitário de Lisboa (ISCTE-IUL))

  • Soon-Gyo Jung

    (Hamad Bin Khalifa University)

  • Bernard J. Jansen

    (Hamad Bin Khalifa University
    Sungkyunkwan University)

Abstract

User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations are to adopt persona thinking. To address these concerns, we develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas. After a 12-person qualitative pilot study, the PRS was administered to 372 professionals across different industries to examine its reliability and validity, including 125 for exploratory factor analysis and 247 for confirmatory factor analysis. The confirmatory factor analysis indicated a good fit with five dimensions: Culture readiness, Knowledge readiness, Data and systems readiness, Capability readiness, and Goal readiness. Higher persona readiness is positively associated with the respondents’ evaluations of successful persona projects. Organizations can apply the resulting 18-item scale to identify areas of improvement before initiating costly persona projects towards the overarching goal of user-centric product development. Located at the cross-section of information systems and human–computer interaction, our research provides a valuable instrument for organizations wanting to leverage personas towards more user-centric and empathetic decision making about users.

Suggested Citation

  • Joni Salminen & Lene Nielsen & Malik Bahloul & Rasmus Grønlund Jørgensen & João M. Santos & Soon-Gyo Jung & Bernard J. Jansen, 2024. "Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas," Information Technology and Management, Springer, vol. 25(2), pages 173-198, June.
    • Handle: RePEc:spr:infotm:v:25:y:2024:i:2:d:10.1007_s10799-022-00373-9
    DOI: 10.1007/s10799-022-00373-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10799-022-00373-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10799-022-00373-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infotm:v:25:y:2024:i:2:d:10.1007_s10799-022-00373-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.