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The Collaborative Interaction with Pokémon-Go Robot uses Augmented Reality technology for Increasing the Intentions of Patronizing Hospitality

Author

Listed:
  • Hsiu-Yuan Wang

    (Chung Hua University)

  • Jian-Hong Wang

    (Yulin Normal University)

  • Jie Zhang

    (Yulin Normal University)

  • Hsing-Wei Tai

    (Shandong University of Technology)

Abstract

The aim of the present study is to present a new research model which includes both extrinsic and intrinsic determinants that influence Pokémon-Go robot users’ behavioral intention to patronize hospitality firms that draw visitors with Pokémons. Pokémon-Go Robot uses Augmented Reality technology in this study. Survey data collected from 261 usable questionnaires were tested against the research model using the structural equation modeling approach. The results present that all the proposed variables were found to be critical factors significantly influencing Pokémon-Go robot users’ patronizing intention. The application area of proposed theoretical model is new; very sparse research has been undertaken on exploring Pokémon-Go robot users’ intentions toward visiting hospitality firms attracting guests by virtual monsters. The present study mainly contributes to an understanding of the factors that actually influence Pokémon-Go robot users’ intention to patronize hospitality firms using virtual monsters to boost their sales.

Suggested Citation

  • Hsiu-Yuan Wang & Jian-Hong Wang & Jie Zhang & Hsing-Wei Tai, 2024. "The Collaborative Interaction with Pokémon-Go Robot uses Augmented Reality technology for Increasing the Intentions of Patronizing Hospitality," Information Systems Frontiers, Springer, vol. 26(1), pages 107-119, February.
    • Handle: RePEc:spr:infosf:v:26:y:2024:i:1:d:10.1007_s10796-021-10200-1
    DOI: 10.1007/s10796-021-10200-1
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