IDEAS home Printed from https://ideas.repec.org/a/spr/ijsaem/v13y2022i1d10.1007_s13198-021-01470-8.html
   My bibliography  Save this article

Application and innovation of digital media technology in visual design

Author

Listed:
  • Yangang Zhou

    (Kunming University)

  • Xiao Hu

    (Wuhan Institute of Technology)

  • Mohammad Shabaz

    (Chandigarh University)

Abstract

The new media technological advent has changed the ways of communication by changing the life aspect, day to day living, study and work. This paper aims at study of dynamic visual communication design applications in digital media environment. This work analyzes the basic design elements application form of text in dynamic visual communication, to provide a research reference in other dynamic design fields. This article considers the dynamics of visual communication in digital media technology and specifically analyzes its significant design elements for dynamic design applications. A detailed analysis of visual communication design in digital media shows that digital visual design has the characteristics of dematerialization, communication and multidimensional language. Specific research on the formal characteristics and design techniques of text design in dynamic visual communication is done, to better apply it to design practice. This article proposes an innovative method that involves the component of both fun and interactivity for future dynamics in visually conveyed Chinese characters as a breakthrough. The paper discusses its attributes, design principles, and expression methods in dynamic visual communication. This put forward the problems of visual communication design in the digital process and gives the development trend of visual communication design in the future outlook.

Suggested Citation

  • Yangang Zhou & Xiao Hu & Mohammad Shabaz, 2022. "Application and innovation of digital media technology in visual design," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(1), pages 470-480, March.
  • Handle: RePEc:spr:ijsaem:v:13:y:2022:i:1:d:10.1007_s13198-021-01470-8
    DOI: 10.1007/s13198-021-01470-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s13198-021-01470-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s13198-021-01470-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:ijsaem:v:13:y:2022:i:1:d:10.1007_s13198-021-01470-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.