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Children’s awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup

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  • Frank Houghton
  • Lisa Scott
  • Sharon Houghton
  • Christopher Lewis

Abstract

These findings support the view for an immediate introduction of legislation banning the sponsorship of sport. Copyright Swiss School of Public Health 2014

Suggested Citation

  • Frank Houghton & Lisa Scott & Sharon Houghton & Christopher Lewis, 2014. "Children’s awareness of alcohol sponsorship of sport in Ireland: Munster Rugby and the 2008 European Rugby Cup," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 59(5), pages 829-832, October.
    • Handle: RePEc:spr:ijphth:v:59:y:2014:i:5:p:829-832
    DOI: 10.1007/s00038-014-0568-4
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    Cited by:

    1. Agostino Sorbara, 2021. "Promotion Processes and Sponsorship Strategies in the Marketing of a Sports Organization," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 11(2), pages 91-101.

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