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A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages

Author

Listed:
  • Ho-Young Ahn
  • Lei Wu
  • Stephanie Kelly
  • Eric Haley

Abstract

Employing qualitative methodology to understand how college students respond to conflicting messages will assist health promotion practitioners develop more effective alcohol abuse prevention messages and provide suggestions for researchers for studying this phenomenon from other perspectives in the future. Implications are further discussed within. Copyright Swiss School of Public Health 2011

Suggested Citation

  • Ho-Young Ahn & Lei Wu & Stephanie Kelly & Eric Haley, 2011. "A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 56(3), pages 271-279, June.
    • Handle: RePEc:spr:ijphth:v:56:y:2011:i:3:p:271-279
    DOI: 10.1007/s00038-010-0217-5
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    Cited by:

    1. Dezhi Yin & Triparna de Vreede & Logan M. Steele & Gert-Jan de Vreede, 2023. "Decide Now or Later: Making Sense of Incoherence Across Online Reviews," Information Systems Research, INFORMS, vol. 34(3), pages 1211-1227, September.

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