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Unleashing the power of ChatGPT in finance research: opportunities and challenges

Author

Listed:
  • Zifeng Feng

    (The University of Texas at El Paso)

  • Gangqing Hu

    (West Virginia University)

  • Bingxin Li

    (West Virginia University)

  • Jinge Wang

    (West Virginia University)

Abstract

Natural language processing (NLP) technologies, such as ChatGPT, are revolutionizing various fields, including finance research. This article explores the potential of ChatGPT as a transformative tool for finance researchers. We illustrate various applications of ChatGPT in finance research, from analyzing financial charts and providing coding support to the theoretical derivation of financial models. Significant advances in multimodal learning, such as Visual Referring Prompting (VRP), are also explored for their potential to enhance ChatGPT's image analysis capabilities. Furthermore, we conduct a comparative analysis of ChatGPT-3.5, ChatGPT-4, and Microsoft Bing to examine their distinct features, strengths, and weaknesses to provide valuable insights into their applicability in finance research. We demonstrate the innovative opportunities and insights provided by the development of ChatGPT to enrich the financial research process. By addressing the potential pitfalls and ethical considerations associated with using ChatGPT, we aim to promote responsible AI adoption and a more in-depth understanding of the role of advanced NLP technologies in shaping the future of finance research and practice. Overall, this paper underscores ChatGPT's transformative role in finance research, detailing its applications, benefits, and challenges, and advocating for ethical AI adoption to shape the future of the field.

Suggested Citation

  • Zifeng Feng & Gangqing Hu & Bingxin Li & Jinge Wang, 2025. "Unleashing the power of ChatGPT in finance research: opportunities and challenges," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 11(1), pages 1-26, December.
    • Handle: RePEc:spr:fininn:v:11:y:2025:i:1:d:10.1186_s40854-025-00770-3
    DOI: 10.1186/s40854-025-00770-3
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    More about this item

    Keywords

    ChatGPT; Natural language processing; Large language models; AI; Finance research; Academia; Opportunities; Challenges;
    All these keywords.

    JEL classification:

    • G00 - Financial Economics - - General - - - General
    • C89 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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