A game-theoretical analysis of joint-rebate strategies in platform-based retailing systems
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DOI: 10.1007/s40070-018-0091-6
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Cited by:
- Zhang, Yue & Hu, Xiaojian & Yao, Gang & Xu, Liangcheng, 2024. "Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Cheng, Xianghui & Deng, Shiming & Jiang, Xuan & Li, Yanhai, 2023. "Optimal promotion strategies of online marketplaces," European Journal of Operational Research, Elsevier, vol. 306(3), pages 1264-1278.
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Keywords
Platform-based retailing system; Joint-rebate; Pricing; Revenue sharing; Game-theoretical analysis;All these keywords.
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