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The dark side of social media game: the addiction of social gamers

Author

Listed:
  • Mehrnaz Kalhour

    (Nanjing University of Aeronautics and Astronautics)

  • Jhony Choon Yeong Ng

    (Nanjing University of Aeronautics and Astronautics)

Abstract

There is a rise in the number of people playing social games in recent years. Based on our observations, we found that many social gamers were spending a lot of time and money on social games. They were addicted to the social games. To have a better understanding of the virtual consumption behavior, we conducted this research using a grounded theory approach. We found that social gamers were willing to spend a lot of time and money on the game because by playing the game, they could: get an enhanced self-concept and self-efficacy, get a sense of community belonging, and distract themselves from the challenges in their lives.

Suggested Citation

  • Mehrnaz Kalhour & Jhony Choon Yeong Ng, 2016. "The dark side of social media game: the addiction of social gamers," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 43(2), pages 219-230, June.
    • Handle: RePEc:spr:epolin:v:43:y:2016:i:2:d:10.1007_s40812-016-0025-x
    DOI: 10.1007/s40812-016-0025-x
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    Cited by:

    1. Stieglitz, Stefan & Mirbabaie, Milad & Ross, Björn & Neuberger, Christoph, 2018. "Social media analytics – Challenges in topic discovery, data collection, and data preparation," International Journal of Information Management, Elsevier, vol. 39(C), pages 156-168.

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