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What factors determine the conversion of wild medicinal and aromatic resources to cultivated species? An intention and behavior analysis

Author

Listed:
  • Bijan Abadi

    (University of Maragheh)

  • Taher Azizi-Khalkheili

    (Sari Agricultural Sciences and Natural Resources University)

  • Mohammad Reza Morshedlooc

    (University of Maragheh)

Abstract

This study provides quantitative data to find out about the contribution of the drivers that forecast farmers' intention to cultivate medicinal and aromatic plants (MAPs). In the light of an in-depth literature review, we recognized a knowledge gap of support-knowledge-attitude-intention, hypothesized as the predictors of the cultivation of MAPs. The farm resource-based model (FRBM), demographic model (DM), and institutional supportive model (ISM) constituted the theoretical foundation of the study. The study benefits from a sample composed of 260 farmers in northwest Iran, selected via a random proportional stratified method and surveyed through a self-implemented questionnaire. The resulting evidence from path analysis manifests that DM and ISM perform the most contribution to predicting attitude and behavioral intention, however, the integrated model makes a show of the best contribution ( $${\mathrm{Cohen}}^{\mathrm{^{\prime}}}\mathrm{s }{\uprho }^{2}=0.66$$ Cohen ′ s ρ 2 = 0.66 ). The results also reveal that knowledge (β = 0.11; p

Suggested Citation

  • Bijan Abadi & Taher Azizi-Khalkheili & Mohammad Reza Morshedlooc, 2023. "What factors determine the conversion of wild medicinal and aromatic resources to cultivated species? An intention and behavior analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(8), pages 8031-8053, August.
    • Handle: RePEc:spr:endesu:v:25:y:2023:i:8:d:10.1007_s10668-022-02386-4
    DOI: 10.1007/s10668-022-02386-4
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