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Design factors of the tag-based review summarization system: Perspective of the consumers’ intention to use

Author

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  • Han Yan

    (University of Science and Technology of China)

  • Rui Wang

    (University of Science and Technology of China)

  • Jin Qin

    (University of Science and Technology of China)

Abstract

The tag-based review summarization system (TBRSS) has been introduced and widely adopted by e-commerce platforms in recent years. However, limited research has been conducted to understand the design factors that influence consumers’ intention to use the system. Considering both the content and appearance attributes of the system, we developed an integrated model to investigate what affects consumers’ intention to use. The model combines both the content and appearance attributes of the factors and pathways. We used structural equation modeling (SEM) to analyse the 297 samples obtained through an online experiment. Results demonstrate that both the helpfulness of the tags’ content and the consistency between tags and original reviews positively influence the intention to use through information quality. Design aesthetics affects the intention to use through system quality. Moreover, our findings indicate that confidence in initial beliefs serves as an important moderating variable, exerting a positive influence on the relationship between information quality and intention to use.

Suggested Citation

  • Han Yan & Rui Wang & Jin Qin, 2025. "Design factors of the tag-based review summarization system: Perspective of the consumers’ intention to use," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-17, December.
    • Handle: RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00761-3
    DOI: 10.1007/s12525-025-00761-3
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    Keywords

    Tag-based review summarization system; E-commerce; Online review; Review summarization; Initial belief;
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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