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A face of one’s own: The role of an online personae in a digital age and the right to control one’s own online personae in the presence of digital hacking

Author

Listed:
  • Eric K. Clemons

    (University of Pennsylvania)

  • Andrej Savin

    (Department of Business Humanities and Law, Copenhagen Business School)

  • Maximilian Schreieck

    (University of Innsbruck)

  • Stina Teilmann-Lock

    (Department of Business Humanities and Law, Copenhagen Business School)

  • Jan Trzaskowski

    (Department of Business Humanities and Law, Copenhagen Business School)

  • Ravi Waran

    (Clearwater Paper Corporation)

Abstract

In the post-Covid world, our online personae have become increasingly essential mechanisms for presenting ourselves to the world. Simultaneously, new techniques for hacking online personae have become more widely available, easier to use, and more convincing. This combination, of greater reliance on online personae and easier malicious hacking, has created serious societal problems. Techniques for training users to detect false content have proved ineffective. Unfortunately, legal remedies for dealing with hacked personae have also been inadequate. Consequently, the only remaining alternative is to limit the posting of false content. In this discussion paper, we provide an overview of online personae hacking. As potential remedies, we propose to redesign search engine and social media algorithms allowing platforms to detect and restrict harmful false content and a new fundamental right for the EU Charter that would provide legal justification for platforms to protect online reputations. For those platforms that might choose not to protect online reputations, this new right would require that they do so.

Suggested Citation

  • Eric K. Clemons & Andrej Savin & Maximilian Schreieck & Stina Teilmann-Lock & Jan Trzaskowski & Ravi Waran, 2024. "A face of one’s own: The role of an online personae in a digital age and the right to control one’s own online personae in the presence of digital hacking," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-16, December.
  • Handle: RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-024-00713-3
    DOI: 10.1007/s12525-024-00713-3
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    References listed on IDEAS

    as
    1. Gordon Pennycook & Adam Bear & Evan T. Collins & David G. Rand, 2020. "The Implied Truth Effect: Attaching Warnings to a Subset of Fake News Headlines Increases Perceived Accuracy of Headlines Without Warnings," Management Science, INFORMS, vol. 66(11), pages 4944-4957, November.
    2. Jon Roozenbeek & Sander Linden, 2019. "Fake news game confers psychological resistance against online misinformation," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-10, December.
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    More about this item

    Keywords

    Online personae and identity; Online personae and identity hacking; Disinformation; Algorithmic control of disinformation;
    All these keywords.

    JEL classification:

    • D60 - Microeconomics - - Welfare Economics - - - General
    • K24 - Law and Economics - - Regulation and Business Law - - - Cyber Law
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L50 - Industrial Organization - - Regulation and Industrial Policy - - - General
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques

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