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Pricing and consumption in the P2P product sharing era: How does the dual-channel manufacturer cooperate with third-party sharing platforms?

Author

Listed:
  • Daogang Qu

    (Northeastern University)

  • Cong Gao

    (Northeastern University)

  • Bo Xu

    (Northeastern University)

Abstract

Recently, mobile communication technologies and sharing platforms have made peer-to-peer product sharing among consumers a major trend in the sharing economy. Product sharing has changed not only the purchasing and use behavior of consumers but also the operating decisions of manufacturers. This paper employs a game-theoretic analytical model to study consumers’ best choices, their sustainable consumption behavior, and the manufacturer’s optimal pricing strategy. Our analysis shows that peer-to-peer product sharing will increase the optimal prices, decrease customers’ demand for the product and reduce the profits of the manufacturer.

Suggested Citation

  • Daogang Qu & Cong Gao & Bo Xu, 2025. "Pricing and consumption in the P2P product sharing era: How does the dual-channel manufacturer cooperate with third-party sharing platforms?," Electronic Commerce Research, Springer, vol. 25(1), pages 663-680, February.
    • Handle: RePEc:spr:elcore:v:25:y:2025:i:1:d:10.1007_s10660-023-09710-8
    DOI: 10.1007/s10660-023-09710-8
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