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Hybrid geometric sampling and AdaBoost based deep learning approach for data imbalance in E-commerce

Author

Listed:
  • Sunita Dhote

    (Shri Ramdeobaba College of Engineering and Management)

  • Chandan Vichoray

    (Shri Ramdeobaba College of Engineering and Management)

  • Rupesh Pais

    (Shri Ramdeobaba College of Engineering and Management)

  • S. Baskar

    (Karpagam Academy of Higher Education)

  • P. Mohamed Shakeel

    (Universiti Teknikal Malaysia Melaka)

Abstract

Presently, significance of deep learning techniques starts to overlook the world of E-commerce with their endless customizable online shopping experience to the users. Though huge data is streaming constantly during online commerce, data imbalance problem is still unaddressed due to insufficient analytical algorithms to handle huge datasets for smooth outliers. This leads to high congestion in the network as well as the extraordinary cost problem during online commerce. The foremost objective of this work is to resolve the classification task of imbalance data and churn rate using hybrid geometric sampling and AdaBoost based deep learning classification approach that uses diverse solution to provide a balance among prediction, accuracy, precision, specificity, sensitivity, and usability of data in E-commerce. This proposed solution helps to reduce the data imbalance problem and prediction of churn as well as non-churn customers in E-commerce web links. The experimental analysis has been carried out for the proposed algorithm in accordance with conventional techniques to check the practicability of the algorithm in real time practice.

Suggested Citation

  • Sunita Dhote & Chandan Vichoray & Rupesh Pais & S. Baskar & P. Mohamed Shakeel, 2020. "Hybrid geometric sampling and AdaBoost based deep learning approach for data imbalance in E-commerce," Electronic Commerce Research, Springer, vol. 20(2), pages 259-274, June.
    • Handle: RePEc:spr:elcore:v:20:y:2020:i:2:d:10.1007_s10660-019-09383-2
    DOI: 10.1007/s10660-019-09383-2
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    References listed on IDEAS

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    5. Mariam Lafkihi & Shenle Pan & Eric Ballot, 2019. "Freight transportation service procurement: A literature review and future research opportunities in omnichannel E-commerce," Post-Print hal-02086154, HAL.
    6. Austan D. Goolsbee & Peter J. Klenow, 2018. "Internet Rising, Prices Falling: Measuring Inflation in a World of E-Commerce," NBER Working Papers 24649, National Bureau of Economic Research, Inc.
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