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Novolutions in Covid-19: a Mocktail of decision dilemmas a live case analysis

Author

Listed:
  • Kishinchand Poornima Wasdani

    (Royal Roads University)

  • Mathew J. Manimala

    (Indian Institute of Management Bangalore (IIMB))

Abstract

A live case study incorporates experiential learning through a modified version of the case method pedagogy that treats students as consultants (Roth & Smith, 2009). It is defined by Simpkins (2001, p 1) as a case-based teaching method using a “current problem or issue that a company is investigating where the company provides information regarding the problem/issue seeking input to assist in management decisions. ” This case on Novolutions is presented as one applicable for Management Education in the area of decision-making in crisis situations. The case showcases the feedback of 33 students, organized into 5 teams, attending a graduate course in Business Analytics as part of their master’s degree program in management. They were presented with a Live Case Study featuring decision-making issues encountered during the COVID-19 pandemic by an Indian entrepreneur-duo running a bootstrapped product company, Novolutions, which manufactures the Hippie Mocktail.

Suggested Citation

  • Kishinchand Poornima Wasdani & Mathew J. Manimala, 2023. "Novolutions in Covid-19: a Mocktail of decision dilemmas a live case analysis," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(1), pages 129-139, March.
  • Handle: RePEc:spr:decisn:v:50:y:2023:i:1:d:10.1007_s40622-023-00337-0
    DOI: 10.1007/s40622-023-00337-0
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