IDEAS home Printed from https://ideas.repec.org/a/spr/comaot/v13y2007i3d10.1007_s10588-006-9012-5.html
   My bibliography  Save this article

An agent-based investigation into the new product development capability

Author

Listed:
  • Andreas Mild

    (Vienna University of Economics and Business Administration)

  • Alfred Taudes

    (Vienna University of Economics and Business Administration)

Abstract

The capability to bring products to market which comply with quality, cost and development time goals is vital to the survival of firms in a competitve environment. New product development comprises knowledge creation and search and can be organized in different ways. In this paper, we study the performance of several alternative organizational models for new product development using a model of distributed, self-adapting (learning) agents. The agents (a marketing and a production agent) are modelled via neural networks. The artificial new product development process analyzed starts with learning on the basis of an initial set of production and marketing data about possible products and their evaluation. Subsequently, in each step of the process, the agents search for a better product with their current models of the environment and, then, refine their representations based on additional prototypes generated (new learning data). Within this framework, we investigate the influence of different types of new product search methods and generating prototypes/learning according to the performance of individual agents and the organization as a whole. In particular, sequential, team-based Trial & Error and House of Quality guided search are combined with prototype sampling methods of different intensity and breadth; also, the complexity of the agents (number of hidden units) is varied. It turns out that both the knowledge base and the search procedure have a significant impact on the agents' generalization ability and success in new product development.

Suggested Citation

  • Andreas Mild & Alfred Taudes, 2007. "An agent-based investigation into the new product development capability," Computational and Mathematical Organization Theory, Springer, vol. 13(3), pages 315-331, September.
    • Handle: RePEc:spr:comaot:v:13:y:2007:i:3:d:10.1007_s10588-006-9012-5
    DOI: 10.1007/s10588-006-9012-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10588-006-9012-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10588-006-9012-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
    2. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
    3. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and the Sustainability of Competitive Advantage: Reply," Management Science, INFORMS, vol. 35(12), pages 1514-1514, December.
    4. James G. March, 1991. "Exploration and Exploitation in Organizational Learning," Organization Science, INFORMS, vol. 2(1), pages 71-87, February.
    5. Martin Natter & Andreas Mild & Markus Feurstein & Georg Dorffner & Alfred Taudes, 2001. "The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process," Management Science, INFORMS, vol. 47(8), pages 1029-1045, August.
    6. Shantanu Dutta & Om Narasimhan & Surendra Rajiv, 1999. "Success in High-Technology Markets: Is Marketing Capability Critical?," Marketing Science, INFORMS, vol. 18(4), pages 547-568.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Brian W. Kulik & Timothy Baker, 2008. "Putting the organization back into computational organization theory: a complex Perrowian model of organizational action," Computational and Mathematical Organization Theory, Springer, vol. 14(2), pages 84-119, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marco Valeri & Rodolfo Baggio, 2021. "A critical reflection on the adoption of blockchain in tourism," Information Technology & Tourism, Springer, vol. 23(2), pages 121-132, June.
    2. Michael K. Fung, 2019. "Fraudulent Financial Reporting and Technological Capability in the Information Technology Sector: A Resource-Based Perspective," Journal of Business Ethics, Springer, vol. 156(2), pages 577-589, May.
    3. Schriber, Svante & Löwstedt, Jan, 2015. "Tangible resources and the development of organizational capabilities," Scandinavian Journal of Management, Elsevier, vol. 31(1), pages 54-68.
    4. Nicola Del Sarto & Alberto Di Minin & Giulio Ferrigno & Andrea Piccaluga, 2021. "Born global and well educated: start-up survival through fuzzy set analysis," Small Business Economics, Springer, vol. 56(4), pages 1405-1423, April.
    5. Lin, Hsing-Er & Hsu, I-Chieh & Hsu, Audrey Wenhsin & Chung, Hsi-Mei, 2020. "Creating competitive advantages: Interactions between ambidextrous diversification strategy and contextual factors from a dynamic capability perspective," Technological Forecasting and Social Change, Elsevier, vol. 154(C).
    6. Chahal, Hardeep & Gupta, Mahesh & Bhan, Namrita & Cheng, T.C.E., 2020. "Operations management research grounded in the resource-based view: A meta-analysis," International Journal of Production Economics, Elsevier, vol. 230(C).
    7. Montserrat Boronat-Navarro & Alexandra García-Joerger, 2019. "Ambidexterity, Alliances and Environmental Management System Adoption in Spanish Hotels," Sustainability, MDPI, vol. 11(20), pages 1-16, October.
    8. Jonathan H. Reed, 2022. "Operational and strategic change during temporary turbulence: evidence from the COVID-19 pandemic," Operations Management Research, Springer, vol. 15(1), pages 589-608, June.
    9. Michel A. Habib & Ulrich Hege & Pierre Mella-Barral, 2013. "Entrepreneurial Spawning and Firm Characteristics," Management Science, INFORMS, vol. 59(12), pages 2790-2804, December.
    10. Mehmet Ali Köseoglu & John A. Parnell & Melissa Yan Yee Yick, 2021. "Identifying influential studies and maturity level in intellectual structure of fields: evidence from strategic management," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(2), pages 1271-1309, February.
    11. Pierre Mella‐Barral & Hamid Sabourian, 2024. "Repeated innovations and excessive spin‐offs," The Financial Review, Eastern Finance Association, vol. 59(1), pages 155-179, February.
    12. Robert P. Garrett Jr. & Jeffrey G. Covin, 2015. "Internal Corporate Venture Operations Independence and Performance: A Knowledge–Based Perspective," Entrepreneurship Theory and Practice, , vol. 39(4), pages 763-790, July.
    13. Hazhir Rahmandad & Nelson Repenning, 2016. "Capability erosion dynamics," Strategic Management Journal, Wiley Blackwell, vol. 37(4), pages 649-672, April.
    14. Hazhir Rahmandad, 2012. "Impact of Growth Opportunities and Competition on Firm-Level Capability Development Trade-offs," Organization Science, INFORMS, vol. 23(1), pages 138-154, February.
    15. Patnaik, Swetketu & Munjal, Surender & Varma, Arup & Sinha, Sujay, 2022. "Extending the resource-based view through the lens of the institution-based view: A longitudinal case study of an Indian higher educational institution," Journal of Business Research, Elsevier, vol. 147(C), pages 124-141.
    16. Mella-Barral, P. & Sabourian, H., 2023. "Repeated Innovations and Excessive Spin-Offs," Cambridge Working Papers in Economics 2347, Faculty of Economics, University of Cambridge.
    17. Bradley, Steven W. & Wiklund, Johan & Shepherd, Dean A., 2011. "Swinging a double-edged sword: The effect of slack on entrepreneurial management and growth," Journal of Business Venturing, Elsevier, vol. 26(5), pages 537-554, September.
    18. Andreu, Rafael & Riverola, Josep & Rosanas, Josep M. & de Santiago, Rafael, 2012. "Capability building and learning: An emergent behavior approach," IESE Research Papers D/952, IESE Business School.
    19. Koryak, Oksana & Lockett, Andy & Hayton, James & Nicolaou, Nicos & Mole, Kevin, 2018. "Disentangling the antecedents of ambidexterity: Exploration and exploitation," Research Policy, Elsevier, vol. 47(2), pages 413-427.
    20. Luís Cabral, 2018. "We’re Number 1: Price Wars for Market Share Leadership," Management Science, INFORMS, vol. 64(5), pages 2013-2030, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:comaot:v:13:y:2007:i:3:d:10.1007_s10588-006-9012-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.