Targeted Marketing Using Balance Optimization Subset Selection
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DOI: 10.1007/s40745-016-0090-z
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- Alexander G. Nikolaev & Sheldon H. Jacobson & Wendy K. Tam Cho & Jason J. Sauppe & Edward C. Sewell, 2013. "Balance Optimization Subset Selection (BOSS): An Alternative Approach for Causal Inference with Observational Data," Operations Research, INFORMS, vol. 61(2), pages 398-412, April.
- Jason J. Sauppe & Sheldon H. Jacobson & Edward C. Sewell, 2014. "Complexity and Approximation Results for the Balance Optimization Subset Selection Model for Causal Inference in Observational Studies," INFORMS Journal on Computing, INFORMS, vol. 26(3), pages 547-566, August.
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Keywords
Balance optimization; Subset selection; Product recommendation;All these keywords.
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