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Resale value guaranteed strategy, information sharing and electric vehicles adoption

Author

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  • Xiang Zhang

    (Beijing Institute of Technology
    Sustainable Development Research Institute for Economy and Society of Beijing
    Beijing Key Laboratory of Energy Economics and Environmental Management
    Beijing Institute of Technology)

  • Chenguang Zhao

    (Beijing Institute of Technology)

Abstract

A resale value guaranteed (RVG) strategy has emerged as a novel way to alleviate EV purchasers’ resale anxiety. However, certain questions, such as when to initiate a RVG strategy and whether to share information with supply chain partners, are unanswered. In this study, we aim to investigate the impacts of a RVG strategy and reliability of a RVG decision on EV adoption and supply chain performance. We develop analytical models to analyze the optimal RVG strategy in asymmetric versus symmetric information situations, using the traditional business model as a benchmark. The results indicate that a RVG strategy can be an effective way to increase supply chain profits for products that are subject to a degree of resale anxiety, trade-in cost, and the reliability of the manufacturer’s commitments. Incentives provided by one party to the other can be utilized to encourage information sharing. However, information sharing does not necessarily lead to higher sales volume.

Suggested Citation

  • Xiang Zhang & Chenguang Zhao, 2023. "Resale value guaranteed strategy, information sharing and electric vehicles adoption," Annals of Operations Research, Springer, vol. 329(1), pages 603-617, October.
    • Handle: RePEc:spr:annopr:v:329:y:2023:i:1:d:10.1007_s10479-020-03901-4
    DOI: 10.1007/s10479-020-03901-4
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