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How to craft a compelling storyline for a conceptual paper

Author

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  • Kaisa Koskela-Huotari

    (Stockholm School of Economics)

Abstract

A key to successfully publishing a conceptual research paper is crafting a compelling, well-communicated storyline, while contributing new theoretical insights to the chosen field. This editorial offers a step-by-step guide for crafting such a storyline. To enhance accessibility, it employs the metaphor of a “conference room” to integrate insights from prior ‘how-to’ guides on writing conceptual research papers. Additionally, the editorial includes a flowchart to help authors in assessing whether their manuscript’s storyline is ready for submission.

Suggested Citation

  • Kaisa Koskela-Huotari, 2024. "How to craft a compelling storyline for a conceptual paper," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 174-181, December.
    • Handle: RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00292-8
    DOI: 10.1007/s13162-024-00292-8
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