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Conceptual-only papers: Learning from the masters

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  • Liliana Bove

    (The University of Melbourne)

Abstract

While there have been many wonderful articles on conceptual contributions, I sought insight from a sample of Masters in conceptual writing to unravel some of the common elements of long-lasting impact. Investigating the top 13 most cited conceptual-only articles in marketing, the common elements include: clear and compelling problem statements or premises; the articulation of concept definitions adopted; (where relevant) a conceptual framework or model with novel associations translated into propositions; significant practical implications that managers, practitioners, educators, consumer activists and/or policymakers care about; and potential lines of future research enquiries. Further, visuals, tables, and relatable examples are liberally used to assist the reader in seeing and understanding the abstract ideas put forward.

Suggested Citation

  • Liliana Bove, 2024. "Conceptual-only papers: Learning from the masters," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 169-173, December.
    • Handle: RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00291-9
    DOI: 10.1007/s13162-024-00291-9
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