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The management of marketing talent

Author

Listed:
  • Bernard J. Jaworski

    (Claremont Graduate University)

Abstract

There is very little research on talent management in the marketing discipline. This is despite the significant time and effort that firms allocate the to the entire marketing talent pipeline—including recruitment, selection, training, development, rewards, and promotion within the firm. Michael Farrington serves as the senior vice president, people and culture at Nuvasive and is responsible for the company’s human resources, talent, and total rewards, as well as the corporate marketing, brand and communication functions. This interview sheds light on the nature of how firms manage the end-to-end talent pipeline in marketing.

Suggested Citation

  • Bernard J. Jaworski, 2023. "The management of marketing talent," AMS Review, Springer;Academy of Marketing Science, vol. 13(3), pages 320-326, December.
    • Handle: RePEc:spr:amsrev:v:13:y:2023:i:3:d:10.1007_s13162-023-00265-3
    DOI: 10.1007/s13162-023-00265-3
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