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Contributing to theory: opportunities and challenges

Author

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  • Jay B. Barney

    (The University of Utah)

Abstract

Scholars looking to make original theoretical contributions typically must address at least three challenges: Defining what constitutes an original theoretical contribution, positioning a paper in ongoing theoretical conversations, and critiquing prior published work. Based on experiences at the Academy of Management Review, approaches for addressing these challenges are discussed.

Suggested Citation

  • Jay B. Barney, 2020. "Contributing to theory: opportunities and challenges," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 49-55, June.
    • Handle: RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00163-y
    DOI: 10.1007/s13162-020-00163-y
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    Cited by:

    1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    2. James J. Chrisman & Hanqing C. Fang & Lloyd Steier, 2023. "Positioning, Articulating, and Crafting Conceptual Articles on Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 47(2), pages 211-231, March.
    3. Liliana L. Bove & Thomas W. Gruen, 2023. "Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 1-4, June.

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